Tips on better writing.

British vs American English – Infographic

Writing for international clients British English and American English - two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences.  Download this infographic to remind you to double check your spelling and meaning when you are writing for an American market.    

By | September 26th, 2016|writing tips|0 Comments

Simile or metaphor? What’s the difference?

What is the difference between a simile and a metaphor? They are both figures of speech. A figure of speech means a useful form of language that emphasises or persuades or otherwise creates a memorable image. Using words in unusual ways heightens their effects and is a very useful way of adding drama and impact [...]

By | July 5th, 2014|writing tips|0 Comments

Finding Copywriting Inspiration

Help!  I’ve got 25 words to sell laminate flooring -  where do I start? If it’s been said once, it’s been said thousands of times: in writing, less is more. The best writing can never pinch more than an inch because its skin is tight to its bones.  Not a single word to trim off [...]

By | May 23rd, 2014|be a copywriter, writing tips|0 Comments