Business communication case studies.

Another small business wastes its marketing budget

  Oh bliss.  Another example of painful copy for me to rip into.   "An exciting new venture came to fruition last year, when the team from ****** and ************** merged . . ." The team (singular) from two places is merging. Apart from the impossibility aspect, it's not really very exciting, is it?   [...]

By | August 5th, 2014|case studies|0 Comments

Social Media and the Life Coach

This is one of a series of blog posts in which the owners of small and start-up businesses talk to me about the ways they use social media and the difference it has (or hasn't) made to their business. All sorts of entrepreneurs will be appearing here -  from business coaches to web designers and [...]

By | June 24th, 2014|case studies, social media|0 Comments

Social Media and the Tea Specialist

Welcome to the first post in a new series, in which the owners of small and start-up businesses talk to me about the ways they use social media and the difference it has (or hasn't) made to their business. All sorts of entrepreneurs will be appearing here -  from business coaches to web designers and [...]

By | June 7th, 2014|case studies, social media|0 Comments

Just hire a copywriter next time!

I read junk mail avidly - looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you.  The flyer is for a garden maintenance service, and after the [...]

By | March 25th, 2013|case studies|4 Comments