About Word Hen

Joanna is an experienced writer and the driving force behind Word Hen Ltd, a business copywriting company specialising in financial and legal writing.

Another small business wastes its marketing budget

  Oh bliss.  Another example of painful copy for me to rip into.   "An exciting new venture came to fruition last year, when the team from ****** and ************** merged . . ." The team (singular) from two places is merging. Apart from the impossibility aspect, it's not really very exciting, is it?   [...]

By | August 5th, 2014|case studies|0 Comments

Simile or metaphor? What’s the difference?

What is the difference between a simile and a metaphor? They are both figures of speech. A figure of speech means a useful form of language that emphasises or persuades or otherwise creates a memorable image. Using words in unusual ways heightens their effects and is a very useful way of adding drama and impact [...]

By | July 5th, 2014|writing tips|0 Comments

Social Media and the Life Coach

This is one of a series of blog posts in which the owners of small and start-up businesses talk to me about the ways they use social media and the difference it has (or hasn't) made to their business. All sorts of entrepreneurs will be appearing here -  from business coaches to web designers and [...]

By | June 24th, 2014|case studies, social media|0 Comments

Social Media and the Tea Specialist

Welcome to the first post in a new series, in which the owners of small and start-up businesses talk to me about the ways they use social media and the difference it has (or hasn't) made to their business. All sorts of entrepreneurs will be appearing here -  from business coaches to web designers and [...]

By | June 7th, 2014|case studies, social media|0 Comments